Law firms need to have a good marketing strategy and process so that they can get continuous leads for their business. A single lead conversion can mean hundreds and thousands of dollars as profit in the form of contingency fees. It is almost mandatory for a law firm or even an individual practicing law to have a website of their own. Apart from the website, if you have a good blog or forum section on your website then it will make your website content more keyword rich and you can attract more visitors to your business. Attorney and business blogs are becoming an integral part of attorney websites.
Blogging can seem as out of scope thing for attorneys who specialize in legal activities. But the face is that if you want to gain more leads and business then you must offer some sort of free legal advice to market your knowledge and expertise. Attorney and business blogs are not tools to give free information to your visitors but it can be used as a good tool for building credibility and lead generation for your business.
Why write attorney and business blogs?
The two main reasons for legal blogging is to improve the SEO of your website to get organic traffic and it is a good means to demonstrate your expertise. It is important that you keep on adding some fresh content and keep updating the blog at least twice a week. Make use of relevant keywords and titles in the blogs so that you can improve your search engine rankings.
Blogging is a way by which you can answer your potential client questions without taking a fee from them. This can be a good way to showcase your knowledge relevant to their needs. Once your clients think that you have the adequate knowledge then they are more likely to work with you.
How to write a blog?
The blog must be written at least twice a week or if you cannot give time to blogging then at least once a month is mandatory. Choose topics that are relevant to your practice and shows your ongoing cases or client’s situations or questions. You can also showcase some new announcements in the legal world or your specialization areas. Address general and recent topics that will help you attract customers and target frequent questions that come up in a potential client’s mind.
Make sure to include some call to action or contact information or phrases that will connect you with your customer or help in scheduling a consultation. This will enhance your blog considerably.
Promote your business with your blog post – It is important to promote your blog post after writing it. You can use off-page SEO techniques for blog promotion. If your content is keyword rich then half of the work is already done. Try to include a catchy title, meta tags and some images if possible.
With proper blogging techniques, you can make the most out of attorney and business blogs.