But what are these damn social media?!? Here are some useful definitions to help you find your way …
Social media (or interactive web, or web 2.0)
Social media is sometimes called “web 2.0” as opposed to the 1st phase of the web which is called 1.0 (classic websites: no interactivity with the internet user).
To simplify, social media groups all the tools (blogs, forums, social networks, wiki, etc.) that allow the user:
* React to information, for example by submitting comments or by clicking on “Like”, “+1” or “it’s interesting” (the terminology varies according to the social media used).
* To create information itself (User Generated Content),
* But also the rediff user and share it easily with other users.
More broadly, it is a new vision of the Internet that amounts to considering the Internet user as an actor and a stakeholder in information , in a dialogue more than in a monologue.
Social media or social networks?
In common parlance, the terms “social media” and “social networks” are often used in the same way.
Definitions have always been the subject of much debate among specialists. Here is how, for my part, I see things (schematically).
A) Social networks
Personally, I consider that social networks are only a part, a subset of social media . They designate interactive tools for which, if you want to have access to all the features, you will first have to register and create a user profile.
Social networks rely, by definition, on the notion of network : once it has created its profile, the user will seek to relate and in direct contact with other users.
Some examples of known social networks: Facebook, Google+, LinkedIn, Viadeo, YouTube, Dailymotion, Flickr, Pinterest, Instagram …
B) Social Media
In the notion of “social media”, I see a broader dimension that includes tools for which the creation of a user profile is absolutely unnecessary . It is typically the case of blogs (no need to create a profile to comment, for example) or even wikis (the best known wiki is Wikipedia).
Social media relies on the notion of media , which refers to the idea of creating and disseminating more skilled content (on social networks, the messages broadcast are often short and, if necessary, contain links that make it possible to refer To more detailed online information).
C) The microblogging
At the time of its creation, Twitter was classified in the category ” microblogging tool “, simply because at the time it was considered that messages of 140 characters maximum (the main characteristic of Twitter) were similar To micro-blog articles, which are sometimes called “microposts”.
Personally, I tend to consider that Twitter is above all a social network, but hey, it’s not very important.
The special case of professional blog
A professional blog (also called an institutional blog, a corporate blog, a corporate blog …) is a sort of magazine published on the web, which gives readers (Internet users) the opportunity to comment . It can be used either as a complement or as a replacement for a website.
It is a live online space, which allows one (or several) author (s) to regularly disseminate information (in the form of “notes”, that is to say articles) and to Internet users To react to this information (through comments).
The information is immediately accessible to any Internet user (it is however possible to reserve this access to selected users: this is called “internal blog”). On a technical level, a company blog is very similar to a website.
But on the bottom, the blog differs from the institutional site by:
* A tone of writing less formal : more “human” and often more relaxed (dialogue),
* The need to publish content fairly regularly (unlike a website that is often the static showcase of a company).